Send promos that get
played, not ignored.
Secure streaming and download. Feedback collection. Engagement scoring. Forensic watermarking on Business and Agency plans. A complete promo pipeline - not a WeTransfer link and a prayer.
You're sending promos via WeTransfer and tracking opens in a spreadsheet.
There's no feedback loop and no analytics. You don't know who actually listened, who downloaded, or who's willing to support the release. Your promo workflow is a black box.
How SoundOps solves this.
Secure streaming & download
HMAC-signed promo pages with CloudFront signed URLs. Time-limited access with embargo and expiry dates.
Feedback collection
Ratings, support claims, quotes, comments, and favourite track selection. All in one view.
Activity tracking
Per-recipient activity log: sent, opened, streamed, downloaded, feedback submitted, support claimed, bounced.
Engagement scoring
Automatic 0-100 score per recipient across all campaigns. A/B/C tier classification. Manual tier override.
VIP send + tier-aware delivery
Restrict a campaign to your A or A+B contacts only - perfect for limited / pre-release exclusives. The send pipeline also auto-orders A → B → C so VIPs get the email first on big sends.
Auto-promote suggestions
When a tier-C contact claims label support on a campaign, we surface a one-click "Promote to A?" prompt on their profile. Never auto-promotes - you keep the relationship judgement.
Profile auto-enrichment
Email-domain role inference (BBC → radio, RA → press, Spotify → curator), weekly geo backfill from open-event data, and submission-inbox cross-link. Operator-typed values always win.
Promo lists
Reusable recipient lists with CSV import and tag-based filtering. Per-list send history and performance stats.
Scheduled send
Set a send date and time. Cron-based delivery every 5 minutes. SQS batch pipeline for reliable processing.
Custom uploads
Not just releases. Send audio (WAV, MP3, FLAC, AIFF), PDFs, press kits, and artwork via the same pipeline.
Forensic watermarking
Per-recipient audio watermarks via audiowmark (Business and Agency plans). 128-bit identifier. Detect leaked files and trace the source.
Promo Network
Connect with engaged DJs, press, and curators across the platform. Genre-matched. Emails never exposed. Growth+ plans.
Opt-out mechanism
Unsubscribe link in every promo email. Recipients who opt out are automatically excluded from future sends.
Per-campaign analytics
Overview stats, track-level charts, expandable recipient profiles with activity timelines, and feedback quotes.
Cross-campaign dashboard
Aggregate stats across all campaigns. Top supporters ranked by engagement score. List performance comparison.
Ready to launch your
music platform?
Start your 14-day free trial on Starter - you won't be charged until the trial ends.