Your music, your brand, your platform.

Growth

For growing artists, labels, and promoters.

Monthly allowances

• Emails i15,000Marketing emails sent from campaigns and automations, from your own domain once you verify it. Opens, clicks and per-recipient engagement come straight back onto the fan's contact record, so the next send can target only the people who cared. Resets every billing month. The Email Pack adds +10,000 for a big launch, or set a pay-as-you-go overage budget.
• SMS i200Texts sent from campaigns and automations. There is no phone number, carrier account or shortcode to buy: sends go out on the shared SoundOps sender from day one. SMS is your spike channel rather than your broadcast one, so it is worth saving for on-sale mornings and last-call reminders. Every plan can register its own sender name for free so texts land as your brand instead. The SMS Pack adds +500.
• WhatsApp conversations i500Counted per conversation, not per message. Messaging a fan opens a 24 hour window, and everything you both send inside it still counts as one, so a whole back and forth thread is a single conversation. Fans who message you first count once, the first time they reach you, and Meta never charges for those. Meta bills you roughly £0.02 to £0.04 for each conversation you start. The WhatsApp Pack adds +500.
• Instagram DM events i5,000Automated DM activity: keyword auto-replies (a fan comments "LINK" and gets your smart link), welcome DMs to new followers, and comment-to-DM funnels that turn one viral post into subscribers while you sleep. Runs on Instagram's official API, so there are no per-message fees on top. The Instagram Pack adds +5,000.
• Instagram posts i150Feed posts, carousels and reels scheduled or published straight from SoundOps, so a whole release week can be queued in one sitting and go out while you are in the studio. Published through Instagram's official API, with no per-post fees. The Instagram Pack adds +500.
• Storage i15 GBYour media library: artwork, audio previews, promo files and paid downloads, all served from the one place your site, shop and campaigns pull from. It is a running total rather than a monthly spend, so clearing out old files frees the space straight back up. The Storage Pack adds +50 GB.
• Team seats i5People who can log in to your admin. Everyone gets their own login and a role, so a shop manager can fulfil orders without ever seeing your billing, and a freelancer can be handed exactly one area for one campaign. Custom roles with granular permissions are included on every plan.
• Automation runs i10,000One run is one fan entering one automation: a welcome series, an abandoned cart nudge, a birthday message, a post-gig follow up. A ten step flow for that fan is still a single run, so this covers far more messages than the number suggests. Build them once and they keep selling while you are on tour.
• AI credits i500Powers the AI writer everywhere in the admin: subject lines, product descriptions, artist bios, press releases, all written with your catalogue and brand voice as context. Fast costs 1 credit a generation, Advanced costs 5 and unlocks from Growth up. The AI Credits Pack adds 1,000 more.
• Promo recipients i1,000Servicing DJs, radio and press with private, watermarked promos and seeing who actually opened, downloaded and gave feedback. Counted per recipient per campaign, so a 30 DJ mailout is 30. Your promo pool is kept completely separate from your fan marketing list, so it never eats your email allowance.
• Network promo sends i3Push a promo out to curated cross-tenant lists on the SoundOps Promo Network and land in front of other labels' vetted DJ and press contacts, not just the ones already in your address book. One send is one campaign pushed to one network list. Available from the Growth plan up.
• Custom SMS sender i✓Texts land from your own label or artist name instead of the shared SoundOps sender, so fans recognise who is texting before they open it. Free on every plan, and we handle the sender registration for you.
• AI models iFast + AdvancedFast: quick drafts and short copy, 1 credit a go. Advanced: longer-form, higher-quality writing for blog posts, press releases and artist bios, 5 credits a go.
• DM & comment automation i✓Auto-reply to Instagram and WhatsApp DMs and comments with keyword rules, so a fan asking for the link gets it in seconds and lands on your list at the same time. Included on every plan.
• Transaction fee i2%Our cut of each shop or ticket sale, and the only thing we take from your revenue. The higher the plan, the lower the rate, so it pays for itself as you sell more. Standard Stripe processing fees are separate.