Resources
Free playbooks and guides for artists, labels, promoters and agencies. Built to be run, not skimmed, and most come with a PDF.
Latest playbook for Venues & Promoters
The Event Audience Playbook: own the names, not just the night
A promoter's system for turning every night into names you own - capture points, consent that holds up, segments that maintain themselves, and the sending discipline that keeps a list worth having.
Playbooks5
Whole systems for launches, releases, promo and touring, start to finish.
- PlaybookFree PDFVenues & Promoters
The Event Promotion Playbook: sell out without a final-week panic
Ten plays between a locked date and a sold-out morning after: the numbers, the ladder, the announce hour, and what to do when week one is flat.
SoundOps Team21 min read - PlaybookFree PDFVenues & PromotersArtists & DJsLabels
The Club Night Playbook: how to open a night, settle it and do it again
Free playbook: the deal, licensing, capacity, the door, music licences, talent.
SoundOps Team24 min read - PlaybookFree PDFVenues & Promoters
The Independent Festival Playbook: getting to a second year
Independent festivals are selling out and folding anyway. Nine steps from the capacity numbers that change your legal life to the settlement, with 54 checks and every figure dated to its source.
SoundOps Team24 min read - PlaybookFree PDFVenues & PromotersArtists & DJs
The Event Ticketing Playbook: 81 checks before your next on-sale
Fee surprise at checkout, tiers that create no urgency, a refund policy invented in DMs, one shared login at the door: on-sales lose money invisibly. 81 checks across seven areas, each with a one-line why, to run before you announce.
SoundOps Team21 min read
Guides10
How each channel and tool actually works, and how to run it well.
- GuideFree PDFVenues & PromotersArtists & DJsLabelsAgencies
The Event Data Guide: turn every show into a list-builder
Every show generates data before, during and after the night. The promoter's playbook for capturing buyers, scans, waitlists and turning them into sales.
SoundOps Team20 min read - GuideFree PDFArtists & DJsVenues & PromotersLabelsAgencies
The Music WhatsApp Guide: build a fan community people want to join
Channels, Groups, the Business app or the API? How artists, DJs, labels and promoters use WhatsApp to build a fan community, and what it costs.
SoundOps Team59 min read - GuideFree PDFArtists & DJsLabelsVenues & PromotersAgencies
The Direct-to-Fan Commerce Guide: vinyl, merch and downloads without the middlemen
The direct-to-fan manual: real margin maths on vinyl, merch and downloads, honest drops, the selling rules, and why owning checkout means owning the data.
SoundOps Team26 min read - GuideFree PDFArtists & DJsVenues & PromotersLabelsAgencies
The Music Industry Instagram Guide: comment funnels, DM automation and scheduling that convert
How comment-to-DM funnels, ice breakers and scheduling work on Instagram's official API, and how artists and labels turn posts into fans on their list.
SoundOps Team23 min read - GuideFree PDFArtists & DJsVenues & PromotersLabelsAgencies
The Music CRM Guide: from scattered followers to an audience you own
What a music CRM really is: contact records, per-channel consent in plain English, segments that get used, and the hygiene ritual that keeps lists earning.
SoundOps Team22 min read - GuideFree PDFArtists & DJsLabelsVenues & PromotersAgencies
The Music Smart Links Guide: the link layer of music marketing
The manual for the link layer: release links, bio pages, gig QR codes, geo-routing, capture gates and the pre-save alternative that works in 2026.
SoundOps Team23 min read - GuideFree PDFArtists & DJsVenues & PromotersLabelsAgencies
The Music Marketing Automation Guide: campaigns that run while you sleep
The six automations every artist, label and promoter should run: welcome series, event reminders, post-event follow-ups, release day and win-back flows.
SoundOps Team22 min read - GuideFree PDFArtists & DJsVenues & PromotersLabelsAgencies
The SMS Marketing Guide: treat every text like a fire alarm
Texts land on the lock screen, which is why they burn fast. Opt-in rules, UK sender IDs, text-to-join keywords and the event-day SMS playbook for music.
SoundOps Team17 min read - GuideFree PDFArtists & DJsVenues & PromotersLabelsAgencies
The Music Website Guide: why your site is the only channel you control
Why your website is the only channel you control. The 10-point hub audit, the six jobs of a music site, and the loop that makes socials feed it.
SoundOps Team16 min read - GuideFree PDFArtists & DJsVenues & PromotersLabelsAgencies
The Music Email Marketing Guide: emails that actually land
The Gmail, Yahoo and Outlook sender rules in plain English, the music email calendar, and how to build a list that sells tickets and records.
SoundOps Team24 min read
